Have you ever wondered why certain brands made certain decisions in regard to their logos? Well, this infographic from FinancesOnline.com may help shed some light. It turns out, there are very specific facts to how, why, and when logos impact people, but at the same time many giant brands developed their logos for dirt cheap.
Here are some fascinating stats from the study:
- We start to associate logos with products as early as 3 years old (though some studies suggest even earlier for prevalent products).
- In fact, 2/3 children 2-3 years old can properly match logos with products.
- A surprising number of popular logos were created for free by company founders, stock artists, and even students.
See the full infographic here:
About the Author: Samantha Gale is a social media and content marketing specialist working for 60 Second Communications, a full-service marketing agency working with brands around the globe.
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